Loyalty of E-Commerce Users in Indonesia During The Covid 19 Pandemic

Abstract

The rapid development of technology has penetrated into the business world, the implementation of this technology allows one or more people to transact electronically. This electronic commerce also creates business competition so that business actors continue to strive for various things so that consumers are loyal to the e-commerce they use. This study aims to determine the effect of e-satisfaction and e-service quality on e-loyalty of e-commerce users in Indonesia. This study used quantitative research methods, while data collection techniques were carried out using literature studies and questionnaires which were analyzed using the help of the SEM-PLS program. The results of the study show that E-Satisfaction and E-Service Quality, affect E-Loyalty.