Implementation of Banana Chip "Nabila" MSME to Support Village Economic Self-Sufficiency

Community empowerment is one of the important strategies for encouraging sustainable development in rural areas. This article examines the implementation of the Nabila banana chip processed MSME program in Tanjung Anom Village, Terusan Nunyai District, Central Lampung Regency, as a form of Corporate Social Responsibility (CSR) initiative by PT Great Giant Pineapple. The objective of this research is to analyze the effectiveness of the community empowerment program through Nabila banana chip MSMEs in addressing two main problems: the high unemployment rate in the community around the company and the problem of food loss from Cavendish bananas that do not meet market standards[A1]. This study uses a qualitative descriptive approach with secondary data in the form of community empowerment program reports since 2019. The data were analyzed using content analysis techniques to assess the program's achievements in social, economic, and environmental aspects. The results of the study show that Nabila MSMEs have a positive impact. From the economic aspect, business income increased sharply, especially post-pandemic, and opened up new jobs for the community. From the social aspect, the program improves skills, independence, and strengthens social networks through farmer women's groups. From an environmental aspect, the use of rejected bananas of up to 100 tons per year has succeeded in reducing the potential for organic waste while encouraging public awareness of environmental management. Program evaluations also show a decrease in dependence on material assistance from companies along with the increasing independence of business groups.