Development of Halal Tourism: Analysis of Determining Factors and its Impact on the Global Economy

Halal tourism has emerged as a significant contributor to global economic growth, addressing the unique needs of Muslim travelers while fostering sustainable development. This study aims to explore the key determinants influencing Muslim tourists' satisfaction and loyalty, as well as the economic impacts of halal tourism. Utilizing a systematic literature review approach guided by PRISMA 2020, 17 relevant studies published between 2019 and 2024 were analyzed. The review included studies from diverse geographical contexts, focusing on determinants such as CHSE (Cleanliness, Health, Safety, and Environment), service quality, accessibility, and faith-based marketing. The results indicate that these determinants play a pivotal role in shaping Muslim tourists' experiences, with CHSE implementation and culturally aligned services enhancing satisfaction and revisit intentions. Furthermore, halal tourism contributes significantly to economic outcomes, including GDP growth, job creation, and market diversification, particularly in countries like Indonesia and Malaysia. However, regional disparities in research highlight the need for broader representation and exploration of underrepresented areas. This study underscores the importance of strategic collaboration among policymakers, destination managers, and service providers to optimize the potential of halal tourism. By addressing research gaps, such as the integration of digital technologies and sustainability practices, future research can further enhance the inclusivity and global impact of this sector. Ultimately, this study provides a comprehensive framework for advancing halal tourism as a sustainable and economically viable industry.