Implementation of MSME Performance Management in the Framework of Improving Shojiru Healthy Juice Business Performance

MSMEs play a critical role in driving Indonesia's economy. Shojiru Healthy Juice, a ready-to-drink beverage brand known for its health benefits and delicious taste, is one such MSME. Despite 8 years of continuous development, the business faced a significant decline in the past year due to several factors. The primary issue identified was the excessive workload of the owner, who was unable to fully focus on Shojiru's operations due to external activities. Additionally, the lack of effective performance management and job analysis further exacerbated the problem. This research aimed to address these challenges by implementing improvements in performance management and job analysis. Through a combination of analytical tools and interviews, the study proposed actionable solutions. The implementation of these solutions resulted in a 22.3% increase in sales and a 6% rise in collaboration with new outlets, demonstrating their effectiveness in reversing the business's downturn and paving the way for sustainable growth.