Designing a Business Strategy Using Business Model Canvas (BMC) on Product Newcomer Gyura Hijab

In the dynamic and ever-evolving fashion industry, newcomers face significant challenges, particularly in crafting effective business strategies. This study aims to evaluate the feasibility of Gyura Hijab's business plan through an entrepreneurial lens and to analyze the development of a business strategy using the Business Model Canvas (BMC) framework. It focuses on understanding consumer preferences, hijab fashion trends, and aspirations for a modern lifestyle as a foundation for designing products and marketing strategies. The research employs a case study approach with qualitative methods to gain in-depth insights. A comprehensive SWOT analysis was conducted, supported by qualitative data collection and analysis to understand the internal and external factors influencing Gyura Hijab's business strategy. The findings indicate that Gyura Hijab is strategically positioned to expand its business through initiatives such as opening new branches in different regions with unique concepts and products. The company plans to develop a Budget Plan (RAB) for new stores with distinct decorations, products, and partnerships. It also aims to launch partnership programs as a promotional strategy, foster collaborations with loyal customers, and implement more aggressive marketing tactics both online and offline. This study contributes to the practical understanding of utilizing the BMC framework for business development in the hijab fashion industry. The novelty lies in tailoring the BMC framework to the specific needs of a hijab fashion business, providing actionable insights for practitioners and aspiring entrepreneurs in the industry.