Philosophy of Feminism: The Root, Evolution and the Impact Towards Current Business from Communication Perspective

This research intricately explores the evolving landscape of feminism and its profound impact on the realms of business and advertising. Central to the discussion is the concept of advertising, a strategic integration of feminist messages in advertising, and its potential to catalyze significant social change. Emphasizing the pivotal importance of authentic representations of women in advertising, the narrative underscores the imperative for companies to demonstrate a steadfast commitment to fostering inclusivity and diversity. This discourse contains diverse themes such as feminism, gender roles, advertising, and the critical issue of violence against women, offering a comprehensive synthesis of academic research, theoretical perspectives, and practical implications. Through this interdisciplinary lens, the paper contributes valuable insights to both marketing practices and broader societal transformations, cultivating a deeper understanding of the intricate interplay between feminism and the advertising landscape.