Hierarchy Analysis of Processes and Strategies for Strengthening Small and Medium Enterprises After New Normal in West Halmahera Regency

One of the main drivers of the economic sector to strengthen the economic foundation and support the community's economy. However, in the business process, there are many problems including not optimal use of local resources and relatively low quality of energy. In line with this description, the formulation of the problem is: How is the Hierarcki Process of supporting and inhibiting factors in the development of MSEs, and how the development strategy, business capital, labor, business networks, availability of raw materials, and the use of technology after the new normal, The purpose of this study is to see the extent of the role of MSMEs after the new normal in facing competitive entrepreneurial dynamics in facing economic competition. The research uses SWOT analysis, to see weaknesses, strengths, opportunities and challenges in economic problems in MSMEs. Then also use the AHP analysis tool, to explain how the process, infrastructure, and human resources in accessing technology information, and capital budgets as needed in addressing the dynamics of information technology in post-new zero economic needs with the target that all MSME actors can access needs both through fellow inter-district and provincial management partners and the role of banking,  in providing capital in terms of regulations that ease the burden on MSMEs in West Halmahara Regency.