Analysis of The Influence of Sharia Brand Image on UMKM Capital Loan Interest

Investment and entrepreneurship growth is currently very intense in Indonesia and Islamic banks are expected to contribute by making loans available to potential investors and entrepreneurs. The purpose of this study was to determine the impact of brand image on his lending to UMKM using Islamic banking lending services through interest rate as an intervening variable. This data was collected through questionnaires and customer credit data from Bank Kal-Sel Syariah. Data analysis in this study was a quantitative data analysis. Sampling using probabilistic sampling techniques. The sample obtained was 28 respondents. The analysis tools in this study use SPSS version 20. The analysis includes validity tests, reliability tests, F-tests, and statistical T-tests. The t-test results show that brand image has a significant positive impact on his UMKM's interest in external capital.