Analysis of Indonesian Cocoa's Competitiveness in the International Market

Indonesian Cocoa's Competitiveness International Market

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March 26, 2024

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The cocoa commodity contributes the fourth highest national income after palm oil, rubber and coconut. The cocoa market has great potential as seen from the increase in world consumption, so Indonesia is expected to take advantage of the opportunities available. This study aims to analyze Indonesia's cocoa competitiveness in the international market with several countries that are the largest exporters of selected cocoa products in 2018-2022. The analysis methodology of this research measures the competitiveness of commodities in the global market using a mathematical framework. The analysis is used to process quantitative data. Revealed Comparative Advantage (RCA) is used to determine the competitiveness of Indonesian cocoa in the international market. Index of Trade Specialization (ISP) analysis was then conducted to determine the competitiveness position. The results of the RC? analysis show that Indonesia's competitiveness is strong for the commodities of cocoa paste, cocoa fat and cocoa powder, while the cocoa beans are still weak. The results of the ISP calculation for 2018-2022 show that Indonesia is an exporting country for k?k?o paste, k?k?o fat and k?k?o powder, while for k?k?o seeds Indonesia is an importer