The Influence of E-Commerce and Motive Updates On Sales Performance In Kenza Batik In The Covid-19 Era

This research was conducted at Batik Kenza, Trusmi Kulon Village, Plered District, Cirebon Regency. This study aims to analyze (1) the effect of e-commerce on sales performance at Batik Kenza in the era of the covid-19 pandemic. (2) the effect of the renewal motive on sales performance at Batik Kenza in the era of the covid-19 pandemic. (3) the effect of e-commerce and the renewal of motives together on sales performance at Batik Kenza in the era of the covid-19 pandemic. This study uses a quantitative descriptive approach with the type of field research. The subjects of this study were all employees who worked at Batik Kenza with the population in this study amounting to 30 employees of Batik Kenza. The number of samples in this study were 30 samples of Batik Kenza employees using a sampling technique, namely saturated sampling. The data analysis method used is descriptive analysis and multiple linear regression using IBM SPSS version 22. The results show that the e-commerce variable (X1) partially has no effect and is not significant on sales performance at Batik Kenza's business in the era of the covid-19 pandemic, this is because there is a price difference between the selling price in the shop/showroom which is cheaper when compared to the selling price in e-commerce. While the variable renewal motive (X2) has a partial and significant influence on the sales performance of the Batik Kenza business in the era of the covid-19 pandemic, this is because the renewal motive carried out by Batik Kenza is going very well. Simultaneously, e-commerce and renewal motives have a joint effect on sales performance at Batik Kenza's business in the era of the covid-19 pandemic