The Integration of Escape and Relaxation on Tourist Engagement with Tourist Inspiration as a Mediating Variable in Bali SPAS

This study analyzes the effect of escape and relaxation on tourist engagement, with tourist inspiration as a mediating variable among Bali spa tourists. A mixed-methods approach gathered quantitative data from 180 tourists via purposive sampling across spa facilities and qualitative data from in-depth interviews with 12 spa managers and tourists. The structural model used partial least squares structural equation modeling (PLS-SEM) in SmartPLS 4.0, with bootstrapping for mediation tests. Results show escape and relaxation positively affect tourist inspiration ( ; ), which influences tourist engagement ( ; ). The direct effect on tourist engagement is significant ( ; ), with partial mediation by tourist inspiration (indirect effect = 0.366; ). The model explains 71.3% of variance in tourist engagement ( ). Qualitative findings indicate spa experiences fostering deep relaxation and cultural immersion inspire emotional attachment, positive word-of-mouth, and revisit intentions. Theoretically, the study validates inspiration's mediating role in wellness tourism. Practically, it advises spa managers to integrate relaxation with inspirational elements like Balinese healing traditions, natural ambiance, and personalized programs. Recommendations: develop transformative spa packages, train staff in emotional intelligence, and use digital platforms for post-visit engagement via wellness content and communities.