The Influence of Service Quality, Price, and Customer Satisfaction as a Mediation on Patient Revisit Intention at Oris Dental Aesthetic Pangkalan Kerinci-Riau

The demand for dental and oral healthcare services in Indonesia continues to rise due to a population of approximately 275.77 million, while the dentist-to-population ratio remains far below the World Health Organization's recommended level, resulting in high competition among service providers. This situation has prompted the establishment of numerous dental clinics nationwide, yet many still face challenges in maintaining service quality and ensuring patient satisfaction. This study aims to examine the effects of service quality, pricing, and customer satisfaction on patients' revisit intentions at Oris Dental Aesthetic. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) to evaluate the relationships among the variables. The results indicate that service quality, pricing, and customer satisfaction each have a significant positive effect on patients’ intention to revisit. These findings suggest that improving service quality, implementing competitive pricing strategies, and enhancing overall customer satisfaction are critical for fostering patient loyalty and supporting the sustainable growth of dental healthcare services.