Systematic Literature Review (SLR) : The Influence of Price and Product Quality on Consumer Purchase Decisions at Cafes in Indonesia

Abstract

The industrial sector, especially the culinary sector, is starting to flourish. One of them is the café business. This café business is starting to be popular with many people of all ages and genders. Each café must have different prices and product quality to attract consumers to buy their food or drinks. In this study, we will discuss the influence of price and product quality on consumer purchase decisions at cafes in Indonesia. The research method that will be used by this study is SLR. SLR is a method by collecting, testing, integrating and collecting from 7 previous research studies that are relevant to the topic being discussed. The results will show the results of the influence of price and product quality on consumer purchase decisions at cafes in Indonesia.