Factors Driving and Inhibiting Lecturers' Interest in Research Activities As The Implementation of The Tri Dharma of Higher Education at STIE Pancasetia Banjarmasin, South Kalimantan

This study aims to identify the factors that encourage and hinder lecturer involvement in research activities as part of the implementation of the Tri Dharma of Higher Education at STIE Pancasetia Banjarmasin, South Kalimantan. The research method used is a qualitative approach with questionnaire techniques and secondary data analysis. The study results show that the driving factors include institutional support, the availability of research funds, academic motivation, and publication and career development opportunities. Meanwhile, inhibiting factors include limited time due to high teaching load, lack of access to research resources, and low incentives for lecturers to conduct research. The implications of this study highlight the need for institutional policies that better support lecturers' research activities to improve academic quality and scientific contributions in the university environment.