The Influence Of E-Commerce And Consumptive Behavior Of Students Of The Economic Education

Authors

  • Vovi Sinta B. Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Nurul Huda
  • Siti Afifah Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Nurul Huda
  • Rafika Ramadhani Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Nurul Huda

DOI:

https://doi.org/10.58631/ajemb.v2i4.19

Keywords:

E-Commerce, Prilaku Konsumtif, Market Place

Abstract

This study analyzes the effect of e-commerce on consumptive behavior of undergraduate students of economics education study program at STKIP Nurul Huda Sukaraja in East OKU. This study uses a quantitative research design and path analysis techniques. Research data was taken through a questionnaire with a population of 32 students and research samples with population research. The initial hypothesis of this study assumes that there is an influence of e-commerce on student consumptive behavior. This indicates that students are able to manage or manage existing finances so that they are able to prioritize needs

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Published

2023-05-13

Issue

Vol. 2 No. 4 (2023): AJEMB - American Journal of Economic and Management Business

Section

Articles

License

Copyright (c) 2023 Vovi Sinta B., Siti Afifah, Rafika Ramadhani

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.