The Influence Of E-Commerce And Consumptive Behavior Of Students Of The Economic Education

https://doi.org/10.58631/ajemb.v2i4.19
E-Commerce Prilaku Konsumtif Market Place

Authors

  • Vovi Sinta B.
    [email protected]
    Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Nurul Huda, Indonesia
  • Siti Afifah Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Nurul Huda, Indonesia
  • Rafika Ramadhani Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Nurul Huda, Indonesia
Vol. 2 No. 4 (2023): AJEMB - American Journal of Economic and Management Business
Articles
May 13, 2023

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This study analyzes the effect of e-commerce on consumptive behavior of undergraduate students of economics education study program at STKIP Nurul Huda Sukaraja in East OKU. This study uses a quantitative research design and path analysis techniques. Research data was taken through a questionnaire with a population of 32 students and research samples with population research. The initial hypothesis of this study assumes that there is an influence of e-commerce on student consumptive behavior. This indicates that students are able to manage or manage existing finances so that they are able to prioritize needs