The Application of Behaviorist Theory in Changing FoMO (Fear of Missing Out) Behavior in Generation Z

Generation Z is the highest user of social media, compared to other generations such as generation Y, X, and Baby Boomers. Where generation Z uses social media can last for more than two hours a day, of course there is a positive or negative influence depending on the individual responding to the stimulus. One of the impacts is an action called FoMO, Fear of Missing Out. The amount of survey data conducted on 638 teenagers in Indonesia that around 64.6% or 412 teenagers experience FoMO on social media. This study aims to overcome changes in FoMO behavior in Generation Z with the application of behavioristic theory. The research method used is qualitative research with a descriptive approach. The results showed that the behavioristic theory approach focuses on the influence of the environment and external conditions on one's behavior as well as understanding and managing one's own emotions through the approach Focus on yourself, limit the use of social media and gadgets, seek real connections, respect yourself, positive reinforcement, modeling system, desensitization, variable reinforcement, application of stimulus control techniques, and social skills training.