Application of Talent Management Model in Improving the Company's Competitiveness in the Global Market

Competition in the global market increasingly demands that companies remain competitive and excel in their industries. One of the key factors in achieving a competitive advantage is effective human resource management. Talent management, as a strategy for attracting, developing, and retaining top talent, is crucial for organizations to face market challenges and dynamic changes. Companies that implement talent management strategies tend to achieve higher performance outcomes than their competitors. This study aims to evaluate talent management models in companies operating in the global market and analyze how these strategies enhance corporate competitiveness. The research employs a descriptive qualitative approach, with data gathered from various literature studies. Quantitative data such as employee retention rates, productivity levels, and innovation indexes were also considered to highlight the measurable impact of talent management. The data was analyzed through filtering, presentation, and conclusion-making stages. Results show that implementing talent management models significantly strengthens a company’s competitive position. For example, companies that implemented talent management strategies saw an average 15% increase in employee retention and a 10% rise in innovation outputs. These improvements in innovation, productivity, and operational efficiency demonstrate that the correct application of a talent management model can serve as a sustainable competitive advantage in the global market.