Exploring the Potential of Artificial Intelligence in the Endowment Management and Investment

This research investigates the impact of Artificial Intelligence (AI), represented by Chat Generative Pre-Trained Transformer (ChatGPT), in the domains of endowment management and investment. By leveraging AI tools like ChatGPT, investment professionals and endowment managers gain access to innovative capabilities in data analysis, predictive analytics, and portfolio optimization. Using quantitative research methods, this study provides a comprehensive understanding of AI applications in these fields. An extensive literature review was conducted to explore existing knowledge, followed by the administration of open-ended questionnaires to collect data from endowment managers and investment professionals in Malaysia, using a 7-point Likert scale. The data was analyzed using SPSS software, revealing a strong consensus among respondents on AI's potential in improving investment strategies, risk management, and decision-making. Additionally, the study highlights the necessity for ethical guidelines and regulatory frameworks, advocating for a balance between technological advancement and responsible AI integration to ensure long-term benefits and sustainability.