Analysis of International Cooperation Management between UNPAB and PTSS Malaysia in Enhancing the Competence of Human Resources at Mangga Harum Manis MSMEs

Mon, 09 Nov 2026 00:00:00 +0000

International cooperation in higher education has become a strategic mechanism for strengthening institutional capacity and expanding universities' contributions to community economic development, particularly among micro, small, and medium enterprises (MSMEs) that continue to face challenges in human resource competency development. This study aimed to analyze the management of international cooperation between Universitas Pembangunan Panca Budi (UNPAB), Indonesia, and Politeknik Tuanku Syed Sirajuddin (PTSS), Malaysia, in enhancing the competencies of human resources involved in Mangga Harum Manis MSMEs. A descriptive qualitative approach was employed, with data collected through interviews, observations, and document analysis involving five purposively selected informants representing UNPAB, PTSS, and the participating MSMEs. The findings indicated that the partnership supported human resource competency development through knowledge sharing, training, mentoring, technology transfer, and exchanges of practical experience. These activities addressed business operators' needs in management, product development, digital marketing, entrepreneurship, and business sustainability. However, the implementation of the partnership encountered coordination challenges arising from differences in institutional procedures, scheduling arrangements, communication practices, and geographical distance. Additional limitations included insufficient follow-up mentoring and evaluation practices that emphasized participation in activities rather than measurable competency improvements. The study concluded that international higher education partnerships could contribute to MSME human resource development when supported by effective cooperation management. Strengthening program planning, institutional coordination, implementation, monitoring, and evaluation through clearly defined competency indicators and continuous mentoring was therefore recommended to improve the sustainability and potential long-term contribution of these partnerships to MSME competitiveness.

The Effect of Perceived Severity, Perceived Susceptibility and Food Neophilia on Green Purchase Intention among Lemonilo Instant Noodle Consumers

Yuliarni Yuliarni, Rina Astini — Mon, 09 Nov 2026 00:00:00 +0000

The growing demand for clean-label products and increasing health awareness have influenced green purchase intention (GPI) in Indonesia's fast-moving consumer goods (FMCG) market. However, healthier-positioned instant noodle brands such as Lemonilo remain outside the top ten leading brands, suggesting challenges in translating favorable consumer attitudes into purchasing behavior. Drawing on the Health Belief Model (HBM) and the Theory of Planned Behavior (TPB), this study examined the effects of perceived severity (PSE), perceived susceptibility (PSUS), and food neophilia (FN) on GPI, addressing the limited integration of health risk perceptions and food novelty-seeking tendencies within a single conceptual framework. A quantitative, explanatory, cross-sectional research design was employed. Data were collected through an online questionnaire administered to 108 Lemonilo instant noodle consumers in the Greater Jakarta metropolitan area (Jakarta, Bogor, Depok, Tangerang, and Bekasi; Jabodetabek), using convenience sampling with proportional allocation. The data were analyzed using partial least squares structural equation modeling (PLS-SEM) with SmartPLS 4 and 5,000 bootstrap resamples. The results indicated that PSE (? = 0.308; p = 0.001) and FN (? = 0.374; p < 0.001) had positive and statistically significant associations with GPI, with FN demonstrating the strongest positive path coefficient. Conversely, PSUS exhibited a negative but statistically nonsignificant relationship with GPI at the 5% significance level (? = ?0.216; p = 0.051). The model explained 24.2% of the variance in GPI (R² = 0.242), with reported small-to-medium effect sizes and a Q² value of 0.170, indicating positive predictive relevance under the assessment procedure employed. These findings suggested that perceived health consequences and openness to novel foods were more strongly associated with GPI than perceived personal susceptibility. The study concluded that healthier-positioned instant noodle producers should communicate health-related information accurately and responsibly while emphasizing product innovation through digital marketing content, new product variants, affordable trial packages, and credible consumer testimonials to encourage purchase intention and potentially support purchasing behavior.

American Journal of Economic and Management Business (AJEMB)

Analysis of International Cooperation Management between UNPAB and PTSS Malaysia in Enhancing the Competence of Human Resources at Mangga Harum Manis MSMEs

The Effect of Perceived Severity, Perceived Susceptibility and Food Neophilia on Green Purchase Intention among Lemonilo Instant Noodle Consumers