American Journal of Economic and Management Business (AJEMB)

The Influence of System Quality, Information Quality, and Service Quality on the Enterprise Resource Planning (ERP) System Towards User Satisfaction at PT. Alam Bukit Tigapuluh

Muhammad Taufiq Hidayat — 2024-12-25

This study aims to analyze the impact of system quality, information quality, and service quality on user satisfaction with the ERP system at PT Alam Bukit Tigapuluh. In the era of digitalization, ERP systems serve as strategic tools to enhance managerial efficiency within companies. Using a quantitative method with an explanatory research approach, data was collected through questionnaires distributed to 65 employees who have been using the ERP system for more than a year. The results indicate that system quality has a significant impact on user satisfaction, particularly due to its ease of use and reliability. Information quality is perceived as accurate but requires improvements in real-time data availability and relevance to effectively support strategic decision-making processes. Service quality, which includes responsiveness and reliability, positively influences user satisfaction but highlights the need for more comprehensive training and technical support. Overall, the ERP system contributes to improved operational efficiency; however, there is room for further optimization to address the evolving needs of the organization. To enhance system performance and user satisfaction, the study recommends that PT Alam Bukit Tigapuluh conduct regular evaluations of the ERP system, prioritize enhancements in real-time monitoring capabilities, and expand training programs for all users. These measures are expected to ensure the ERP system's alignment with the organization's dynamic requirements and improve its overall effectiveness.

The Influence of Product Quality, Sales Promotion, and Price on Purchase Intention: A Case Study of Indihome Users in Palembang After FMC (Fixed Mobile Convergence)

Dyandra Dwi Arifia — 2024-12-27

The advancement of telecommunications in Indonesia provides substantial and meaningful benefits for the Indonesian people. The telecommunications industry in Indonesia is one of the fastest-growing sectors in Asia. This study aims to analyze customer feedback on telecommunication service users following the fixed mobile convergence transformation implemented by Telkom and Telkomsel. The research adopts a quantitative approach, utilizing a survey of 320 respondents selected through a non-probability purposive sampling method, focusing on individual Telkomsel telecommunications service users at GraPARI Palembang City. The data were analyzed using Structural Equation Modeling (SEM) with the Partial Least Square (PLS) technique to evaluate the model and test the hypotheses. The findings reveal that product quality, sales promotion, and price are all categorized as high. Moreover, these factors have a significant positive influence on buying interest, accounting for 50.1% of the variance. This indicates that higher product quality leads to increased buying interest, improved sales promotion enhances consumer engagement, and well-placed pricing strategies elevate customer interest in Indihome Telkomsel One. These results underline the critical role of product quality, sales promotions, and pricing strategies in driving consumer buying interest, providing actionable insights for telecommunications service providers. Companies like Telkom and Telkomsel can leverage these findings to refine their marketing strategies, focusing on enhancing product offerings, developing targeted promotions, and implementing competitive pricing to sustain and expand their market presence in the fast-evolving telecommunications industry in Indonesi.

Career Development as a Sustainable Transformation of the Head of Unit PT Bank Rakyat Indonesia (Persero) TBK

Erfan Robyardi — 2024-12-27

PT Bank Rakyat Indonesia (Persero) Tbk (BRI) has implemented a sustainable transformation plan in response to the dynamic developments in the global and Indonesian economies. This study aims to analyze the career development framework within BRI's Talent Management System as part of its human capital management strategy. Using qualitative research methods, data were collected through document analysis, observations, and interviews. The findings reveal that BRI's career development process encompasses five main phases: Attraction, Identification, Selection, Development, and Succession. These phases are supported by advanced resources such as BRILLIANCE and other leadership and technical development programs. BRI also ensures fair opportunities by adhering to national labour regulations, particularly regarding women's rights. The implementation of structured career management policies has significantly enhanced employee performance and fostered inclusive economic growth. The study concludes that BRI's career development strategy aligns with its long-term objective of becoming a leader in financial inclusion by 2025.

Enhancing Employee Engagement: Developing Emotional Intelligence and Spiritual Intelligence

Irpan Hidayat Hasibuan — 2025-01-01

This study aims to determine the effect of emotional intelligence and spiritual intelligence on employee engagement. The research adopts a quantitative approach, utilizing descriptive and explanatory methods. The sample size consists of 75 employees at PT Gapa Citramandiri, selected through random sampling. Data collection techniques include observation, interviews, and questionnaire distribution, while data analysis employs multiple regression analysis using Smart PLS software. The findings reveal that emotional intelligence and spiritual intelligence significantly influence employee engagement. Notably, spiritual intelligence emerges as the most dominant factor affecting employee engagement, highlighting its critical role in fostering a committed and motivated workforce. Enhancing spiritual intelligence among employees is thus a top priority to improve engagement levels. Policymakers and organizational leaders should prioritize the integration of programs that foster spiritual intelligence in the workplace. This can include initiatives such as mindfulness training, ethical leadership development, and fostering a supportive work environment that aligns with employees' values. These measures are essential not only for improving employee engagement but also for promoting organizational performance and societal well-being. The study underscores the importance of emotional and spiritual intelligence in shaping workplace dynamics. By prioritizing these aspects, organizations contribute to broader economic stability by enhancing productivity and reducing employee turnover. Furthermore, fostering spiritually intelligent practices can have positive social impacts, such as creating more empathetic and value-driven organizational cultures.

Implementation of MSME Performance Management in the Framework of Improving Shojiru Healthy Juice Business Performance

Prabadika Reyhan Fernaldy — 2025-01-02

MSMEs play a critical role in driving Indonesia's economy. Shojiru Healthy Juice, a ready-to-drink beverage brand known for its health benefits and delicious taste, is one such MSME. Despite 8 years of continuous development, the business faced a significant decline in the past year due to several factors. The primary issue identified was the excessive workload of the owner, who was unable to fully focus on Shojiru's operations due to external activities. Additionally, the lack of effective performance management and job analysis further exacerbated the problem. This research aimed to address these challenges by implementing improvements in performance management and job analysis. Through a combination of analytical tools and interviews, the study proposed actionable solutions. The implementation of these solutions resulted in a 22.3% increase in sales and a 6% rise in collaboration with new outlets, demonstrating their effectiveness in reversing the business's downturn and paving the way for sustainable growth.

The Influence of Customer Reference Group, Digital Marketing, and Quality of Services on the Purchase Decision of Training Services in Indonesian Higher Education Institutions

Rinanti Nur Hapsari — 2024-12-27

Customer Reference Group, Digital Marketing, and service quality play an important role in influencing the decision to purchase training services in higher education. Customer Reference Group can provide informative and normative influence. Digital Marketing allows universities to reach a wider audience with digital media-based marketing strategies, such as social media, email, and websites, which can increase visibility and engagement. In this study, it includes aspects of accessibility, interactivity, entertainment, trust, irritation, and, finally, information. Service quality is a characteristic of a service that is able to satisfy customers better than competitor services, which includes aspects of reliability, responsiveness, empathy, assurance and physical evidence. This study aims to analyze the effect of Customer Reference Group, Digital Marketing, and Quality of Services on purchasing decisions for ecc.co.id training services for universities in Indonesia. The research was conducted with a quantitative approach, involving 103 respondents consisting of lecturers, campus staff, career center managers, and other professionals who have used ecc.co.id training services. Data was collected through an online questionnaire and analyzed using multiple linear regression using SPSS 25. The results showed that the three independent variables had a positive and significant influence on the decision to purchase ecc.co.id training services. This study concludes that improving service quality, optimizing digital marketing strategies, and managing effective Customer Reference Groups are the keys to success in driving the decision to purchase training services by universities in Indonesia.

Development of Halal Tourism: Analysis of Determining Factors and its Impact on the Global Economy

Gebie Yoga Efrizal Rizkitama — 2025-01-01

Halal tourism has emerged as a significant contributor to global economic growth, addressing the unique needs of Muslim travelers while fostering sustainable development. This study aims to explore the key determinants influencing Muslim tourists' satisfaction and loyalty, as well as the economic impacts of halal tourism. Utilizing a systematic literature review approach guided by PRISMA 2020, 17 relevant studies published between 2019 and 2024 were analyzed. The review included studies from diverse geographical contexts, focusing on determinants such as CHSE (Cleanliness, Health, Safety, and Environment), service quality, accessibility, and faith-based marketing. The results indicate that these determinants play a pivotal role in shaping Muslim tourists' experiences, with CHSE implementation and culturally aligned services enhancing satisfaction and revisit intentions. Furthermore, halal tourism contributes significantly to economic outcomes, including GDP growth, job creation, and market diversification, particularly in countries like Indonesia and Malaysia. However, regional disparities in research highlight the need for broader representation and exploration of underrepresented areas. This study underscores the importance of strategic collaboration among policymakers, destination managers, and service providers to optimize the potential of halal tourism. By addressing research gaps, such as the integration of digital technologies and sustainability practices, future research can further enhance the inclusivity and global impact of this sector. Ultimately, this study provides a comprehensive framework for advancing halal tourism as a sustainable and economically viable industry.

The influence of Brand Image, Sales Encounter and Digital Marketing on Purchasing Decisions in the Industrial Engineering Market at WIKA Instrument

James Ricky Novriandi — 2024-12-25

The study analyzes the impact of brand image, salesperson interaction, and digital marketing on purchasing decisions in the industrial engineering market of WIKA Instrument Company. The research is driven by observed sales fluctuations despite various marketing efforts. A quantitative method with a multiple linear regression approach is applied, using questionnaires distributed to buyers who have completed transactions with the company. The findings reveal that all three independent variables significantly influence purchasing decisions, with digital marketing being the most dominant factor. Brand image acts as a moderating variable, while interaction with salespeople also plays a crucial role. The determination analysis indicates that these variables explain 71.7% of the variation in purchasing decisions. The F-test and t-test results further confirm the significance of these relationships. The study concludes that enhancing digital marketing strategies, supported by a strong brand image and effective salesperson interactions, can boost purchasing decisions.

Investment Feasibility Study with the Capital Budgeting Method for the Construction Project of Facilities for Overnight Parking Services at APT Pranoto Airport in Samarinda City, East Kalimantan

M. Thesar Hari Nugraha — 2024-12-27

The rapid development of transportation infrastructure has significantly increased the demand for vehicle parking facilities, particularly at strategic locations such as APT Pranoto Airport in Samarinda, East Kalimantan. This study evaluates the investment feasibility of constructing an overnight parking facility at the airport. Using a qualitative descriptive approach, financial analysis methods—including Net Present Value (NPV), Internal Rate of Return (IRR), Payback Period (PP), and Profitability Index (PI)—were applied. Primary data were collected through interviews with project managers and airport officials. The findings indicate that the current parking facilities are insufficient to meet demand, especially during peak seasons. Financial feasibility tests confirmed the project’s viability, with positive NPV values, an IRR surpassing the required rate of return, a PI exceeding 1, and a short payback period. These results demonstrate the project’s potential profitability and its ability to enhance service quality. Consequently, this investment is recommended as a sustainable initiative to support the airport’s increasing transportation needs and promote operational efficiency.

The Effectiveness of Fintech in SME Financial Management: A Systematic Literature Review

Husnayetti — 2024-12-27

This study aims to systematically review the effectiveness of Financial Technology (Fintech) in the financial management of Small and Medium Enterprises (SMEs). SMEs are a vital sector in the Indonesian economy, but they often face challenges in financial management and access to formal financing. The development of Fintech has offered innovative solutions to overcome these barriers through services such as peer-to-peer lending, digital wallets, and financial management applications that can improve SMEs' access to capital and business efficiency. This study employs a systematic literature review methodology. Relevant literature was collected and analyzed using the Publish or Perish tool to extract bibliometric data and the VOS viewer for visualization and clustering analysis. The selected studies focus on the relationship between fintech services and financial performance indicators of SMEs, including financial literacy, financial inclusion, and financial management. The results demonstrate that fintech contributes to improving financial transparency and facilitates more accessible access to financing for SMEs. However, the success of fintech adoption heavily depends on the levels of digital literacy and user trust among SME operators. The findings highlight the importance of enhancing digital literacy and fostering user trust as critical enablers of fintech adoption. The study has significant implications for policymakers and practitioners. There is a need for educational programs to improve financial and digital literacy among SMEs to maximize fintech utilization.

Exploring the Potential of Artificial Intelligence in the Endowment Management and Investment

Zaki Ahmad — 2024-12-30

This research investigates the impact of Artificial Intelligence (AI), represented by Chat Generative Pre-Trained Transformer (ChatGPT), in the domains of endowment management and investment. By leveraging AI tools like ChatGPT, investment professionals and endowment managers gain access to innovative capabilities in data analysis, predictive analytics, and portfolio optimization. Using quantitative research methods, this study provides a comprehensive understanding of AI applications in these fields. An extensive literature review was conducted to explore existing knowledge, followed by the administration of open-ended questionnaires to collect data from endowment managers and investment professionals in Malaysia, using a 7-point Likert scale. The data was analyzed using SPSS software, revealing a strong consensus among respondents on AI's potential in improving investment strategies, risk management, and decision-making. Additionally, the study highlights the necessity for ethical guidelines and regulatory frameworks, advocating for a balance between technological advancement and responsible AI integration to ensure long-term benefits and sustainability.