American Journal of Economic and Management Business (AJEMB)

The Influence of Brand Ambassador Dimensions on Interest in Using Mandiri E-Money in Bandung City

2025-09-24T06:30:41+00:00

The purpose of this study was to examine the effect of brand ambassador dimensions consisting of visibility, credibility, attraction, and power on interest in using Mandiri E-Money in Bandung City. In 2024 the volume of electronic money transactions increased compared to the previous year, while the market share of Mandiri e-money has decreased for the last three years. This condition indicates that interest in using Mandiri e-money is low. This study used a sample of 100 respondents with purposive sampling method. The analytical tools used are validity test and instrument reliability test, classical assumption test, multiple regression test, partial test, and simultaneous test with the help of SPSS version 27 software.) Visibility has a positive effect on interest in using. 2) Credibility has a positive effect on interest in using. 3) Attraction has a positive effect on interest in using. 4) Power has a positive effect on interest in using. 5) Visibility, credibility, attraction, and power brand ambassadors have a positive effect on interest in using. The results of this study are also useful for companies or managers of Bank Mandiri and similar industries to increase the effectiveness of selecting brand ambassadors to strengthen consumer interest in the use of e-money products.

The Effect of Product Quality and Price Perception on Repurchase Intention of ABC Chili Sauce Products in Bandung City

2025-09-24T06:42:57+00:00

The findings of this research, which seeks to explore the connection between price perception, product quality, and consumers’ intention to repurchase ABC chili sauce, indicate that both variables exert a positive and significant influence on repurchase intention, whether considered individually or together. Employing a quantitative and descriptive approach, the study gathered data from 120 respondents through questionnaires and analyzed the results using multiple linear regression with SPSS software. The analysis shows that product quality has a significant impact on repurchase intention with a p-value of 0.001, while price perception demonstrates a significance value of 0.000. These results suggest that consumers are more inclined to repurchase when the price is perceived as fair and the product quality is high. Such insights may assist businesses in enhancing their marketing strategies and fostering stronger customer loyalty.

The Impact Of Training; Motivation Towards Employee Performance With Object At PT XZY

2025-09-24T06:19:31+00:00

Human resources play a crucial role in determining the success of organiza-tional goals. PT XYZ, operating in the IT sector, has encountered challenges as a significant number of employees have not consistently achieved per-formance targets over the past two years. This study aims to examine the in-fluence of training and motivation on employee performance at PT XYZ. Employing a quantitative approach with a survey method, data were ana-lyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) via SmartPLS 4.0. The results indicate that both training and motivation ex-ert significant positive effects on employee performance, with training demonstrating a stronger direct influence. The combined contribution of training and motivation explains 90.6% of the variance in employee per-formance. This research underscores the importance of designing training programs aligned with career development and implementing motivational strategies that foster employee engagement and accountability. These find-ings offer practical implications for enhancing human resource practices in the IT industry context.

The Influence Of The Wajar (Mandatory Education) Program On The Unemployment Rate In Indonesia

2025-09-24T07:16:12+00:00

This study aims to identify the effect of Gross Enrollment Rate (GER) at Junior High School (JHS) and Senior High School (SHS), Literacy Rate (LTR), Mean Years of School (MYS), Human Development Index (HDI), and Provincial Minimum Wage (PMW) on the Open Unemployment Rate (OUR) in 34 Provinces of Indonesia in 2005-2024. The estimation results using the Generalized Method of Moment (GMM) panel show that GER_JHS has a positive and significant effect on the unemployment rate (OUR), while the GER_SHS has a negative and significant effect on the unemployment rate. For other variables such as LTR and MYS have a negative and significant effect on the unemployment rate. The HDI variable has a positive and significant effect, while the PMW variable has two significant effects, namely positive and negative on the unemployment rate. These findings can provide a reference for policy makers to improve the compulsory education program (Wajar) both in terms of duration, quantity and quality of implementation so that it can continue to reduce the unemployment rate in Indonesia.

The Effect Of Organizational Justice On Organizational Citizenship Behavior With Job Satisfaction As A Mediating Variable (A Study on Employees of Pangea Vision Co. Ltd)

2025-09-24T04:56:03+00:00

Organizational Citizenship Behavior (OCB) refers to discretionary behaviors exhibited by employees that are not formally required by their job descriptions but contribute to the overall efficiency and effectiveness of the organization. Employees who demonstrate OCB tend to show positive behaviors such as assisting coworkers, arriving on time, and taking initiative beyond formal job responsibilities. This study aims to analyze the effect of organizational justice on OCB, mediated by job satisfaction. The research was conducted at PT. Pangea Vision with a total sample of 93 employees, determined using the saturated sampling method. Data were collected through survey using questionnaire as the research instrument. The data analysis technique employed in this study is Structural Equation Modeling (SEM) with a variance-based approach known as Partial Least Squares (PLS). The results indicate that organizational justice has a positive effect on OCB, organizational justice has a positive effect on job satisfaction, job satisfaction has a positive effect on OCB, and organizational justice has a positive effect on OCB through job satisfaction. The implications of this study contribute theoretically to Social Exchange Theory and provide practical insights for organization regarding OCB-related issues.

The Influence Of Monetary Policy, Macroeconomic Variables, Global Markets, And Internal Company Factors On Stock Returns Of Lq45 Companies On The Indonesian Stock Exchange

2025-09-24T06:38:00+00:00

This study aims to identify the influence of monetary policy, macroeconomic variables, global markets and internal factors on stock returns in LQ45 companies on the Indonesia Stock Exchange in the period 2020Q1 to 2024Q3. The results of the estimation using the GMM (Generalized Method of Moment) panel show that BIR has a significant positive and negative influence on stock returns. Meanwhile, INF and EXR have a negative and significant influence on stock returns. However, DJ has a negative and insignificant influence on stock returns. while DER has a positive and significant influence on stock returns. Meanwhile, SIZE, ROA and ROE have a positive and insignificant influence on the return of LQ45 company shares on the Indonesia Stock Exchange. According to the results of the analysis in this study, monetary policy, macroeconomic variables, global markets and internal factors of the company are the most important components that can affect the level of stock return. In this study, the company's management needs to pay attention to aspects that directly affect the company's stock return and for potential investors to consider stock price movements from factors that can affect stock returns. This is important to carry out a strategy in investing.

Engineering Study Of Grounding Systems Through Experimental Methods On Down Rod Conductors

2025-09-24T06:47:44+00:00

The grounding system is a factor that greatly affects the performance of the existing electrical system in Indonesia. This grounding system functions as a protection that functions on electrical equipment, electronics, industrial equipment, multi-storey buildings and houses. This protection is useful for protecting sensitive areas where disturbances occur due to lightning strikes and leaking electrical voltage can be channeled through grounding installations and channeled to the ground through grounding. This research focuses on the down conductor grounding engineering system. The purpose is to measure the soil resistance value and compare the resistance value at the three conductor points that are grounded using medium and without media. The method used in this study is to install rod electrodes according to predetermined points (A, B and C). Measurements were made at each electrode point in stages for 7 measurements, measurements using grounding measuring instruments (Eart Tester) at points A, B and C installed in the Kupang State Polytechnic campus area. Yield Resistance on the implanted electrode, where electrode A uses a large PVC pipe medium with the highest resistance value of 358 Ohm, the lowest 234 Ohm. The point B electrode uses a large Bamboo medium with the highest resistance value of 78 Ohm, the lowest 56.4 Ohms and the C point electrode Without using a large medium the highest resistance value is 138 Ohm, the lowest is 65.9 Ohm. From the results of the measurement of these three electrode points, it can be concluded that the electrode value at point B is close to the PUIL standard.

Digitalisation in Financial Planning: Tools and Trends for Modern Financial Managers

2025-09-08T09:08:40+00:00

Digitalisation is also changing the nature of financial planning, as it provides financial managers with superior instruments and data-based insights to become more efficient and make strategic decisions. The article emphasises the significance of digital tools, including cloud-based platforms, enterprise resource planning (ERP) systems, robotic process automation (RPA), and artificial intelligence (AI), in contemporary financial planning and analysis (FP&A). It analyses some of the major trends defining the industry, such as real-time reporting, environmental, social, and governance (ESG) integration, financial inclusion, cybersecurity, and personalised financial services.

Relying on the latest studies, the article presents the advantages of using these technologies, including greater accuracy of predictions and operational efficiency. It also addresses issues such as the cost of implementation, protecting the privacy of data, and adapting employees to its usage. The debate highlights the role of financial managers in leveraging digitalisation to navigate complex markets and achieve sustainable business performance, with a focus on forecasting future changes in the use of emerging technologies such as blockchain and quantum computing.

Valuation Analysis Of Lq45 Consumer Goods Companies Before And After Covid-19: Free Cash Flow, Dividend, And Relative Valuation

2025-09-24T07:01:56+00:00

This study aims to analyze the changes in the fair value of stocks in the consumer goods sector listed in the LQ45 Index by comparing periods before and after the peak of the COVID-19 pandemic. The selection of this sector is based on its significant contribution to Indonesia's Gross Domestic Product (GDP) and its resilience during global economic disruptions. The research focuses on three companies with the largest market capitalization in the sector: PT Indofood CBP Sukses Makmur Tbk (ICBP), PT H.M. Sampoerna Tbk (HMSP), and PT Unilever Indonesia Tbk (UNVR). The valuation methods applied include the Free Cash Flow to Firm (FCFF) approach, the Dividend Discount Model (DDM), and Relative Valuation using Price-to-Earnings (PER) and Price-to-Book Value (PBV) ratios. The analysis is based on corporate annual financial reports, macroeconomic indicators, and stock prices from 2018 to 2022. This study not only evaluates the intrinsic value of each stock but also assesses whether their valuation status (undervalued, fairly valued, or overvalued) changed between the pre- and post-pandemic periods. The findings reveal significant differences in the valuation of the selected companies after the pandemic. For instance, ICBP showed improvement with a reduced degree of undervaluation, while HMSP and UNVR experienced stagnation or declining performance. These shifts were influenced by a combination of fundamental performance, responses to supply chain disruptions, dividend policies, and investor expectations regarding the recovery of the consumer sector. This study contributes empirical evidence to the stock valuation literature in emerging markets, particularly within defensive sectors. The findings offer practical implications for investors in developing long-term investment strategies and for company management in designing adaptive financial strategies. Furthermore, this research highlights the importance of employing multi-method valuation approaches to improve accuracy, especially under volatile market conditions.

The Effect of Work Discipline on Employee Productivity at Indonesian Flight Academy (API) Banyuwangi

2025-09-24T07:10:54+00:00

This study aims to analyze the influence of work discipline on employee productivity at the Indonesian Aviation Academy (API) Banyuwangi. The phenomenon of low discipline of some employees, such as delays, inconsistencies in administrative reports, and weak responsibility for work targets, is the main background of this study. With a descriptive quantitative approach, data was collected through a questionnaire to 50 respondents who were selected using the purposive sampling method, then analyzed using the Smart PLS (Partial Least Squares) application. The results of the study showed that the research instruments were valid and reliable, with the values of outer loading, AVE, and construct reliability meeting statistical criteria. The path analysis produced a statistical T-value = 28.033 with a p-value = 0.000, so that work discipline was proven to have a positive and significant effect on employee productivity. The R² value of 0.814 indicates that 81.4% of the variation in employee productivity can be explained by work discipline, while the rest is influenced by other factors outside the study. These findings confirm that employees who are more disciplined tend to work more organized, punctual, consistent, and contribute to improving organizational performance.

The Effects of Job Rotation, Work-Family Conflict, and Job Stress on Performance A Case Study at The Financial Audit Board of the Republic of Indonesia

2025-09-23T15:06:50+00:00

The Financial Audit Board of the Republic of Indonesia (BPK RI) is a state institution that audits state finances. Its performance contributes to safeguarding state finances. This study aims to analyze the influence of job rotation, work-family conflict, and job stress on performance at the BPK RI. These three variables were selected because they often become a source of psychological stress and complex adaptation for employees, which can impact employee performances and organizational performance. The research method used is quantitative. The questionnaire was distributed online. The research sample was selected using purposive sampling. 405 respondents participated in this study. Respondents were employees at the BPK RI Head Office. Data analysis used to test the hypothesis was performed using SEM (Structural Equation Modeling) through PLS (Partial Least Squares), supported by SmartPLS 4. The results indicate that job rotation and job stress significantly influence performance. Job rotation has a positive effect, while job stress has a negative effect. The work-family conflict variable has a negative but not significant effect on performance. Research results can provide benefits to The Financial Audit Board of the Republic of Indonesia (BPK RI) in order to improve employee and organizational performance and this is useful for further research development in the field of HR management.

The Influence of Price Perception, Advertising, and Product Quality on Repurchase Intention of Super Bihun Products in Bandung City

2025-09-23T15:02:50+00:00

Instant food and beverages, as a technological innovation in food processing, provide ready-to-consume products that address the fundamental human need for sustenance. The purpose of this study was to examine the influence of price perception, advertising, and product quality on the repurchase intention of Super Bihun products in Bandung City. All indicators in this research instrument passed the validity and reliability tests, as well as descriptive analysis, the classical assumption test, the multiple regression test, and the F-test. The instrument was used as a data collection tool for respondents, namely customers aged 17 years or older who had purchased Super Bihun products at least once in the last month in Bandung City, which served as the research object. The sample of this study consisted of 120 participants. The results showed that price perception has a positive and significant effect on repurchase intention, advertising has a positive and significant effect on repurchase intention, and product quality has a positive and significant effect on repurchase intention when considered individually. Moreover, price perception, advertising, and product quality simultaneously have a positive and significant effect on repurchase intention

Unveiling The Drivers Of SDGS 8 Disclosure: Evidence From Governance, Firm Characteristics, And Strategic Factors In Indonesian Listed Firms

2025-09-24T06:28:04+00:00

The issue of decent work (SDG 8) which includes fair wages, safe working conditions, social protection, and workers’ rights has gained increasing attention in corporate sustainability reporting, especially as global expectations for transparency and accountability continue to rise. This study aims to uncover the internal factors that drive Decent Work Disclosure (DWD) among non-financial companies listed on the Indonesia Stock Exchange (IDX) over the 2019–2023 period. The analysis focuses on three categories of variables: governance mechanisms, firm characteristics, and strategic factors. Specifically, the variables examined include corporate governance, gender diversity, firm size, profitability, leverage, asset growth, and cost leadership strategy. A purposive sampling method was applied to select 28 companies, resulting in a balanced panel of 140 firm-year observations. Panel data regression was conducted using Stata version 18. The results indicate that corporate governance has a negative effect on DWD, while firm size, leverage, and cost leadership strategy show positive effects. Meanwhile, gender diversity, profitability, and asset growth exhibit minimal influence. These findings provide empirical insight into how internal company dynamics shape social disclosure behavior, particularly in the Indonesian context. The study highlights that structural and strategic considerations may be more prominent drivers of DWD than formal governance practices, challenging some conventional theoretical expectations. This research contributes to the growing literature on labor-related sustainability disclosures in emerging markets and offers practical implications for firms and policymakers seeking to improve SDG 8 transparency. Future research is recommended to incorporate moderating factors such as company age or ownership structure to explore more nuanced relationships in corporate sustainability behavior.

The Influence Of Work Discipline, Work Environment, And Organizational Culture On Employee Work Productivity At The Sesetan Regional Cooperative

2025-09-24T06:25:18+00:00

An employee must know what and how work discipline, work environment and organizational culture exist in the company where he works. Therefore, the problem that arises in general is how to increase work productivity through work discipline, work environment and organizational culture as a reference. This needs special attention because it will have an impact in the future. To analyze and explain the influence of work discipline, work environment and organizational cult on employee work productivity. This research was conducted at the Sesetan area cooperative. The sample used in this research was 60 people who were determined using a non-probabilistic sampling technique with purposive sampling, namely a sample selection technique that determines the selection of respondents based on the researcher's considerations. Data collection was carried out through interviews and questionnaires. The analysis techniques used are descriptive analysis techniques, inferential analysis techniques, classical assumption regression analysis, model feasibility test (F test), partial test (T test) and coefficient of determination test (R2). The results of this research show that work discipline has a significant positive effect on employee productivity, the work environment also has a significant positive effect on employee productivity, organizational culture is proven to have a significant positive effect on employee productivity. Companies need to implement employee development programs that focus on increasing discipline, improving the work environment, and strengthening organizational culture.

Feeling of Betrayal as a Mediator in the Effect of Greenwashing Perceptions on Environmentally Friendly Product Purchase Decisions: Evidence from Bottled Water Consumers

2025-09-24T07:13:43+00:00

Exaggerated or inauthentic sustainability claims, known as greenwashing, have the potential to undermine consumer trust in eco-friendly brands. This study aims to examine the influence of Greenwashing perception on green product purchase decisions, with the feeling of betrayal as a mediating variable and environmental responsibility as a moderation variable. The research design used a quantitative approach with a cross-sectional survey of 300 consumers in Jakarta who bought one of the brands of bottled drinking water labeled green. Data were collected through an online questionnaire using a 5-point Likert scale and analyzed with Structural Equation Modeling (SEM-PLS). The results showed that the perception of Greenwashing had a significant negative effect on purchasing decisions, as well as substantially increased the feeling of betrayal which in turn decreased the intention to buy green products. The mediation of feelings of betrayal was confirmed to be significant, while environmental responsibility did not show the role of moderation. These findings emphasize the importance of transparency and clarity in sustainability communications to maintain consumer trust and prevent loyalty erosion. Theoretically, this study expands on the Theory of Planned Behavior by highlighting the emotional role of consumers in assessing green claims, while practically, the implications of this research are relevant for companies and regulators to strengthen credible sustainability communication standards.

Improving The Health Care System in Indonesia From an Economic Perspective: Health System Performance Framework (WHO)

2025-09-24T05:01:38+00:00

Community Health Centers (Puskesmas) are the spearhead of primary health services in Indonesia, playing an important role in ensuring equitable access and improving the quality of health services. However, the performance of Puskesmas still faces challenges related to the effectiveness and efficiency of resource utilization. This study aims to analyze strategies for improving the Puskesmas system from an economic perspective, focusing on the Health System Performance Framework approach based on WHO standards. The study employs a qualitative research method with a literature study approach. The research findings highlight key areas such as service delivery, health workforce, health financing, medical products and technologies, information systems, and leadership and governance. These are addressed through measures such as providing targeted, effective, and high-quality services; ensuring equitable distribution and competence of health workers; implementing fair and sustainable health financing; maintaining accurate and timely health data; and fostering transparent and accountable governance structures. Specifically, the study emphasizes the importance of strengthening service provision, improving the competency distribution of health workers, securing sustainable health financing mechanisms, maintaining reliable health information systems, and enhancing governance practices. The research underscores that a holistic and integrated approach is essential for strengthening Puskesmas performance, with critical implications for policy development, resource allocation, and management practices within the Indonesian primary healthcare system.

Literature Review on the Implementation of Government Accounting Standards (SAP) in Indonesia

2025-09-24T04:59:07+00:00

This study aims to examine the effect of the physical work environment and job stress on employee productivity at PT Persada Sokka Tama. The research adopts a quantitative approach with a descriptive and verification method. Data were collected through questionnaires distributed to 171 respondents, who are employees of PT Persada Sokka Tama. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that both the physical work environment and job stress sig-nificantly influence employee productivity. The physical work environment has a positive and significant effect, suggesting that better workplace condi-tions enhance employee output. Conversely, job stress negatively affects productivity, implying that high levels of stress reduce performance. The co-efficient of determination (R²) shows a substantial explanatory power for the proposed model. These findings emphasize the importance of creating a sup-portive work environment and managing stress levels to improve overall productivity.

Analysis Of Software Project Development Process Maturity Level Using Scrum Maturity Model: Case Study Of Tribe Wholesale Digitization Pt Telkom Indonesia (Persero) TBK

2025-09-24T06:32:45+00:00

The need to increase the efficiency and effectiveness of software development in the face of rapidly changing digital market dynamics continues to be crucial. In the era of rapid digitalization, TWD is required to produce high-quality products and services with shorter development cycles. Therefore, the adoption of the Scrum framework as an agile methodology becomes vital. This research examines in-depth the maturity level of software development processes using the Scrum Maturity Model (SMM) at Tribe Wholesale Digitization (TWD), a strategic unit at PT Telkom Indonesia (Persero) Tbk. This research employs a quantitative approach with a questionnaire survey method as the primary data collection instrument. The questionnaire is designed based on the dimensions in SMM, which cover various aspects such as basic Scrum management, software requirements engineering, customer relationship management, and performance management. The respondents in this research are individuals directly involved in the software development teams at TWD, including Product Owners, Scrum Masters, development teams, and other supporting roles such as Researchers, Designers, Frontend Developers, Backend Developers, Quality Assurance, and Document Engineering. The collected data is then analyzed using descriptive and inferential statistical methods. Descriptive statistical analysis is used to describe the characteristics of the respondents and the maturity level at each SMM level. Meanwhile, inferential analysis such as point-biserial correlation, Bivariate Pearson correlation, and Alpha Cronbach reliability test are used to test the validity and reliability of the instruments and to identify relationships between variables. The research results show that the maturity level of software development processes at TWD varies at each SMM level. At level 2, it was found that most teams have adopted basic Scrum practices. However, at levels 3, 4, and 5, several challenges and areas for improvement were found. Some of these challenges include an uneven understanding of roles among team members, issues of traceability (transparency) in the development process, and the rigidity of the organizational structure that hinders flexibility. This research concludes that the application of SMM provides a useful framework for evaluating and improving the maturity level of software development processes. The findings of this research are expected to be valuable input for TWD and PT Telkom Indonesia in general in their efforts to improve Scrum practices and achieve a higher level of maturity. Furthermore, this research also provides theoretical and practical contributions to the study of agile software development and the implementation of Scrum in the context of large organizations.