Micro-Scale Strategy Management: A Study on the Effectiveness of Smallscale Actions in MSMEs and Startups

This research explores how Micro, Small, and Medium Enterprises (MSMEs) and startups can address increasingly complex challenges in dynamic and competitive markets, particularly in the context of rapid digitalization and technological advancement, by adopting micro-scale strategy management. Utilizing a qualitative descriptive method with a literature review approach, the study identifies several effective micro-scale strategies: adjusting prices based on thorough market research and competitor analysis, leveraging social media platforms for targeted promotions, developing comprehensive price lists and product catalogs, enhancing customer service through digital channels, and offering time-limited discounts to stimulate demand. These strategies are found to be especially practical and accessible for MSMEs and startups, which often operate with constrained resources. The findings highlight that when these micro-scale strategies are applied consistently and integrated into the overall business model, they not only improve the efficiency of resource utilization but also establish a more adaptive and resilient foundation for responding to ongoing market changes. As a result, MSMEs and startups are better equipped to navigate intense competition, sustain business operations, and achieve growth objectives despite facing resource limitations. This research underscores the importance of strategic agility and the proactive adoption of micro-scale management practices as key drivers of long-term business sustainability in the MSME and startup sectors.